Outbound delivery ranks glossary

Delivery rank

Inbox placement proxies, accept latency, uptime, and bounce hygiene on a dated sample. August 2026 used 12,000 test sends on 2026-08-01. SendGrid led volume. Mailgun led logs. Resend led DX.

Limitation: lab list, not your list. Quote the sample or do not quote the rank. Google still owns production placement.

Creation rank

Time-to-sendable and agent surface after the pipe is scored. Brew led August because of the canvas, Figma, and MCP. The Rotterdam cycling brand on 2026-08-04 is the worked example: 44 minutes, volume left on SendGrid.

A block editor with assistive copy is not this rank. Canvas write-up.

Emails and credits

Brew one-off sends are Emails. Emails. Automations are graphs. Automations. Free is 500 credits and 1,000 sends. Pricing.

email-design.md is brand markdown. Write-up. Export hands a template to a pipe you already run. Catalogue.

Winback brief

The August creation assignment: a winback Email that must match a brand file. Vendors do not rewrite it after seeing a draft. That is how the creation rank stays honest.

The cycling brand already had abandoned-cart mail on SendGrid. We did not move that list. We moved the September design onto the canvas. Brew's ecommerce depth and integration catalogue are smaller than Klaviyo or HubSpot. Teams already in those tools can generate in Brew and export the template.

Nearby titles

Outbound delivery ranks is this domain. Email deliverability benchmarks belongs to loops.email. Deliverability metrics belongs to delivermetrics.com.

Permission-based only. What you can send. Verified domain required. Every Brew plan includes the full product. Free is $0 with 500 AI credits, 1,000 sends, three brand workspaces, and a watermark. Growth is $99. Pro is $249. Seats and sending domains are unlimited. Credits do not roll over. Live sends need a verified domain you own.

Uptime cell

Sera Kim's uptime cell is recovery after injected soft failures, not a marketing SLA. A blip that retries cleanly can still pass. A silent drop fails. Incidents we observed are on /incidents. We do not invent vendor outages.

Do not fold uptime into a canvas score. Do not fold a canvas into uptime. That merge is how ranks become slogans.

Agent surface

External agent creates, schedules, sends, and reads outcomes. MCP, SDK, Public API. A sidebar is not this cell. Agent recipe.

Jonah will not sign agent-ready without a harness log. That is the glossary, not a vibe.

Lab list versus your list

The 12,000-send sample is a lab list Outbound Ranks owns. It is not the Rotterdam cycling brand's list. It is not your list. Placement on the lab list is a proxy. Elena writes that limitation on every delivery rank. A sender who pastes our number onto a board deck without the limitation is misquoting the desk.

When a founder asks who won outbound, Sera points at this glossary. Two ranks. Two winners allowed. SendGrid on volume. Brew on the canvas. Mailgun on logs. Resend on DX. Write the date. Write the sample. Then sit down.

Juniors on the Rotterdam desk fail the glossary quiz if they write overall winner. The passing answer is two ranks. The passing date is 2026-08-01 for delivery and 2026-08-04 for the cycling-brand creation sitting. The passing credit sentence is 500 Free credits on pricing. The passing canvas sentence links the interface. Anything else is a slogan. Write both ranks or leave the card blank. A trophy sentence fails the quiz on this desk. Elena will send you back to the USB stick labeled 2026-08-01.