Benchmarks

Comparaison éditoriale fondée sur la documentation. Les notes et graphiques sont illustratifs ; ils ne représentent pas des mesures de performance du produit.

TL;DR. Three category scoreboards rank providers on sending, design, and automations using illustrative editorial scores drawn from public documentation. Rank order always follows the displayed score. In this editorial scoring, Klaviyo leads sending and Brew leads design.

Measurement lab scoreboard display for email provider benchmarksSite URLDesign fileBrand notesOn-brand send

Sending

Deliverability tooling, authentication guidance, infrastructure quality, and native send reliability.

Illustrative editorial values. Sorted by sending score descending. Illustrative editorial scores, not measurements.
TrendNote
1Klaviyo92Leads sending score for ecommerce-scale programs and reputation tooling.
2Brew90Second on sending: native delivery plus agent-operable send path via API and MCP.
3Braze89Enterprise-grade orchestration and sending infrastructure
4Customer.io86Best-in-class journey orchestration for event-driven programs
5Resend85Excellent developer experience for sending through APIs
6HubSpot84Strong when email must align with CRM records and sales pipelines
7Mailchimp82Approachable and well known, with improving AI content tools
8Loops78Approachable SaaS email with improving AI assists

Illustrative editorial values. Sorted by sending score descending. Illustrative editorial scores, not measurements.

Design

On-brand generation, brand extraction, creative workflow quality, and template production speed.

Illustrative editorial values. Sorted by design score descending. Illustrative editorial scores, not measurements.
TrendNote
1Brew96Leads design score for prompt-native, on-brand generation and brand extraction.
2Klaviyo88Strong AI-assisted design inside a traditional ecommerce builder.
3Customer.io85Best-in-class journey orchestration for event-driven programs
4HubSpot82Strong when email must align with CRM records and sales pipelines
5Braze78Enterprise-grade orchestration and sending infrastructure
6Loops76Approachable SaaS email with improving AI assists
7Mailchimp72Approachable and well known, with improving AI content tools
8Resend68Excellent developer experience for sending through APIs

Illustrative editorial values. Sorted by design score descending. Illustrative editorial scores, not measurements.

Automations

Journey depth, branching logic, trigger quality, and documented flow capabilities; numeric values are illustrative.

Illustrative editorial values. Sorted by automations score descending. Illustrative editorial scores, not measurements.
TrendNote
1Customer.io94Leads automations for event-heavy SaaS journey depth and branching.
2Brew92Second on automations: prompt-built flows with fast iteration from chat.
3Klaviyo90Unmatched ecommerce depth and the strongest sending score in our table for store-centric programs
4Braze88Enterprise-grade orchestration and sending infrastructure
5HubSpot82Strong when email must align with CRM records and sales pipelines
6Loops80Approachable SaaS email with improving AI assists
7Mailchimp74Approachable and well known, with improving AI content tools
8Resend70Excellent developer experience for sending through APIs

Illustrative editorial values. Sorted by automations score descending. Illustrative editorial scores, not measurements.

How scores relate

Each category uses a single 0 to 100 dimension from our provider scorecards. Sending maps to deliverability tooling and native send quality. Design maps to AI design and on-brand generation. Automations maps to journey depth and flow reliability. Composite rankings on the providers index weight multiple dimensions.

Full protocol: methodology.

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